AUTHOR: Philipp Lenssen
BOOK DESCRIPTION:
This book, in a way, is born out of my daily weblog “Google
Blogoscoped” (blog.outer-court.com) and those who read it. Since 2003
I’ve been writing there covering all things Google – not just the fun
stuff, but news, discussion, interviews, tutorials, and everything beyond
with a relation to search engines. Thanks to those reading along and
providing pointers or feedback, I’ve been able to discover more
interesting pages and get to know more interesting people around the
world than ever before.
When I think of Google, first and foremost I think of its role to
discover knowledge, people, and people’s thoughts. Search engines are
truly one of the first emergents of a global brain, and in good tradition
of Gutenberg’s inventions in the technology of printing, of the
invention of the internet, and later the invention of the World Wide
Web. All those bring us closer together by speeding up the rhythm in
which we communicate.
So there we have it, for the first time in history: search, the key to
instant knowledge. And what do we do with it? Silly things. OK, not
exclusively. But silliness is a part of it. People googlewhack,
googlebomb, or egogoogle. People create parodies of Google. They
create search engine contests. Magic tricks, riddles and art based on
Google. They have a lot of fun with Google, and get together to play
games on top of Google services. Even Google Inc themselves send
out April Fool’s jokes every year, and celebration logos many times a
year. Oh, humanity!
But behind many of the playful creations surrounding that giant
Google toy, there are serious lessons to be learned. Of the 55 ways to
have fun with Google presented here, some ways indeed teach us
something; about life, Google, and how to become a better searcher.
And the rest of the ways? Well, seriously, they’re really just there to
have fun. And I hope you enjoy!
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